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Ahmedabad is one of India's major manufacturing and trading centres, with textiles and apparel, chemicals, pharmaceuticals, engineering goods and more spread across industrial estates such as Naroda, Vatva, Odhav and the belt around Sanand and Changodar. Many of these companies sell to other businesses, in India and abroad, and many of their websites were built years ago and barely updated since.
That matters more than it used to. A buyer who meets you at an exhibition, finds you in a directory or hears your name from a contact will almost always look at your website before replying. This guide explains what that buyer is looking for and how a manufacturer or exporter's site should be built to answer it.
What does a B2B buyer use your website for?
A procurement manager or importer is not browsing for pleasure. They are shortlisting. In a few minutes on your site, they are trying to answer:
- Do you make exactly what we need? Material, grade, size range, standard, application.
- Can you supply at our scale? Capacity, minimum order quantity, lead time.
- Can we trust you? How long you have been operating, the certifications you hold, your facility, the markets you already supply.
- Who do we talk to, and how fast will they reply?
If the site answers these, the enquiry you receive is from a buyer who is already half-qualified. If it does not, they move to the next supplier on their list, and you never know they visited.
The pages that matter
| Page | What it must show |
|---|---|
| Product range pages | One page per range, with specifications, standards, sizes, packaging, MOQ and typical lead time. A downloadable data sheet helps. |
| Capabilities or facility | Processes, machinery, testing and capacity, stated plainly. Real photographs of your own plant. |
| Quality and certifications | Only certificates you currently hold, with the certificate number or the issuing body, so a buyer can check. |
| Markets and export | Countries or regions you supply, shipping terms you work on, and documentation you can provide. |
| About | When you started, who runs the company, and where you are. |
| Contact and enquiry | A form that asks for product, quantity and destination, and goes to a named person in sales. |
Our guide to planning a business website goes further on deciding the structure.
Be careful with proof
B2B buyers check claims. Many will ask for copies of certificates before ordering, and some will verify them with the issuing body. A logo for a certification you no longer hold, or a client's logo used without permission, can end a conversation and cause legal trouble.
The rule we follow on our own site applies to yours: show only what is true and documented, and leave a section out rather than fill it with something you cannot stand behind. Naming a customer usually needs their written permission, and many large buyers do not give it. "Supplying manufacturers in the automotive sector in three countries" is honest and still persuasive.
Make enquiries reach someone
A common failure on manufacturers' sites is not the design. It is an enquiry form that sends to an inbox nobody checks, or a general email address that three people assume someone else is handling.
- Route each enquiry to a named person, with a copy to a shared sales inbox.
- Ask the right questions on the form: product, quantity, destination country, and timeline. Fewer fields get more enquiries, but these four save a round of emails.
- Reply within one working day. International buyers often send the same enquiry to several suppliers and work with whoever answers well first.
- Count enquiries and quotes each month. If you have a CRM, send web enquiries straight into it. That is a modest integration and stops leads living in one person's inbox.
A WhatsApp link on the contact page helps domestic buyers, many of whom would rather message than fill in a form.
Exporters: language, units and terms
If you sell abroad, write the main pages in clear English, using the terms buyers use in their markets. Show units both ways where it helps, such as millimetres and inches. Name the standards your products meet. State the shipping terms you usually quote on, and whether you can provide documents such as certificates of origin or test reports.
If a large share of buyers come from one non-English market, a translated version of the key pages, written or checked by a fluent speaker, can be worth the cost. Google's guidance on managing multi-regional and multilingual sites explains how to set it up so each version is found by the right audience. For domestic customers, our article on Gujarati or English websites covers the local side of the same decision.
Search basics for B2B
B2B searches are specific. A buyer looking for a supplier does not type "chemical company"; they type a product name, grade and often a country. That works in your favour, because specific, accurate product pages can be found for exactly those searches.
- One page per product range, each with its own title and description that name the product and its grade or standard.
- Real specifications as text, not only inside images or PDFs, so search engines and AI assistants can read them.
- Fast pages on a phone, because many buyers check you on mobile between meetings. Google's Core Web Vitals explain what is measured.
- Search Console set up, so you can see which searches already find you. It is free from Google Search Console.
- Structured data for your organisation and products, which helps search engines understand the page.
Be wary of anyone who promises a ranking. What a developer can do is fix the technical problems and help you publish pages worth finding. Our SEO and digital growth service works that way.
Redesign or rebuild?
If your current site has the right pages but looks dated and loads slowly, a redesign on the same content may be enough. If the content is out of date, the product list is wrong and nobody can edit it, rebuild, and put the work into the content first. Either way, keep your existing page addresses where you can, or redirect old addresses to the new ones, so you do not lose the search visibility you already have.
Where Criza Labs fits
We are two founders who build websites and the systems behind them for companies in Ahmedabad and across Gujarat, at a fixed price agreed in writing. For a manufacturer or exporter, that usually means a fast, well-structured site with product pages your sales team can update, and, when it helps, a connection from the enquiry form to your CRM or ERP.
If you need a large team for a multi-year programme, an agency may suit you better. If you want one clear piece of work done properly by the people you spoke to, use the free project brief builder to set out what you need, and send it to us.
Sources
All pages were accessed on 11 November 2026.
- Managing multi-regional and multilingual sites, Google Search Central
- Understanding Core Web Vitals, Google Search Central
- Google Search Console, Google
- SEO Starter Guide, Google Search Central
Frequently asked questions
What pages should a manufacturer's website have?
At minimum: a home page that says what you make and for whom, one page per product range with specifications, a capabilities or facility page, a quality and certifications page with only what you really hold, an about page, and a contact page with a form that reaches sales. Exporters should add a page on markets served, shipping terms and documentation.
Should we put prices on a B2B website?
Usually not exact prices, because they depend on quantity, specification and destination. Many manufacturers show minimum order quantities, typical lead times and price ranges or a request-a-quote form instead. If your products are standard and prices stable, a price list for registered trade buyers can save time on both sides.
How do we get found by overseas buyers?
Write clear, specific pages about each product range in English, using the terms buyers search for, such as the material grade, standard or application. Make the site fast and technically sound, list it in Google Search Console, and keep your company details consistent wherever you appear online. Trade directories and exhibitions still matter, and your site is where those buyers check you.
Can our website connect to our ERP or CRM?
Yes, if the system can accept data through an import or an API. A common first step is sending every web enquiry into your CRM with the product and country attached, so nothing is lost in an inbox. Dealer ordering portals connected to the ERP are a larger, separate project.
How long does a B2B website take to build?
A focused site for one or two product ranges usually takes a few weeks once the content is ready. Large catalogues, several languages and integrations take longer. Gathering accurate product data and approvals from each department is usually the slowest part.
